Love is in the air, and if you take a big, honkin’ sniff in, you might notice its scent of late smells a bit… familiar.
The tastemakers are at it again, and this time the person they’re telling you to love most of all is, well, yourself.
Maybe you’re not into Hailee Seinfeld, the actress/model/pop star who hashtagged the idea last summer (“Love Myself“) or perhaps you can turn away from the infectious groove of Justin Bieber’s “Love Yourself” — potentially a fuck-you to his ex, who is doing an impressive job of her own self-worship of late — but when the boy croons it, I’ll take it at face value.
Outta the mouths of babes, sure, but when you think about it, all they’re doing is quoting Kierkegaard (“Don’t forget to love yourself”), Rumi (“If I love myself / I love you, If I love you / I love myself”) and Lucille Ball (“Love yourself first and everything else falls in line. You really have to love yourself to get anything done in this world.”) — among others, amiright?