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Pink Guns & The Morning After

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There’s been a lot of commotion and discussion over the horrible story of the 5-year- old Kentucky boy who accidentally shot and killed his 2-year-old sister last week with his own “My Little Rifle” miniature gun.

Yesterday I joined the fray and debated fellow mommy blogger, Trisha Haas (www.momdot.com), on CNN. If you missed it, check it out: http://www.cnn.com/video/#/video/bestoftv/2013/05/05/exp-guns-and-kids.cnn

My position, if you couldn’t exactly tell, was that the marketer of this gun, Keystone Sporting Arms, was not to blame for this horrific tragedy. The original guest, my friend and popular blogger, Jessica Gottlieb, would’ve argued this point brilliantly: she owns a gun, is a parent, and is also one of the brightest people I know. She is not buying pink guns for her daughter, but she is also not buying that the marketer is to blame in this horrific incident.

Neither do I, by the way. But I came from a different perspective: I don’t own a gun, but I am a marketing professional. And in my day I’ve had to market some pretty horrific products myself — like the time I had to put together a video box set of A&E programming for their #1 viewed Biography programs.

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