While Super Bowl XLIX is now a somewhat distant memory, I can’t get one moment out of my mind…. and no, it wasn’t Seahawks Coach Pete Carroll’s “Super Blunder” when he had his QB throw a pass, “waste a play,” and lose the game. (That was a #LikeADamnFool moment if I ever saw one.)
It was the airing of the #LikeAGirl ad, where grown women, a man, a boy, and some little girls demonstrate what it means to “run like a girl” and “fight like a girl.” There is a lot of silly, limp-wristed flopping around to demonstrate the stereotypical “women are the weaker sex” scenario — sadly conveyed not just by the males in the bunch but also by the grown women, too.
And the of course the little girls, who presumably have not yet been gripped by low self-esteem or subjected to antiquated, un-PC, sexist perceptions, proceed to run hard, punch fiercely, and generally kick ass.
For those of us who like to keep score, this campaign sponsored by Always — the feminine protection product that ironically makes me feel like I want to lay down and take a Victorian-era nap vs. be active and bold in the modern world and use a tampon — has been around for about a year. The intention, which is to bolster self-confidence in teen girls, is awesome, albeit a little cloying.